It was a quick spin around the block on their kid’s bikes that first motivated Tom and Nancy Revard to get into cycling. That “quick spin” turned into a couple of hours and a family obsession was born. Tom and Nancy soon got the whole family of eight involved in cycling and eventually opened the family business, The Bike Line, in 1979. Nearly 20 years later, the Revards opened their current Bike Line, Carmel, location in 1997.
Today, The Bike Line is owned by Charlie, Bill and Jimmy Revard, and specializes in Trek Bicycles, of Waterloo, Wisconsin and Electra Bicycles of Encinitas, California. Bike Line takes pride in featuring the best selection of Trek and Electra bikes in the area and is the largest dealer of Zipp wheels, a premium brand of wheels raced all over the world by top professionals, in Indiana.
Bill explained that one doesn’t have to be a professional rider to enjoy professional-quality equipment. “It’s a rewarding way to get more enjoyment and performance out of your sport,” says Bill, “and, it makes for a better, higher-intensity workout.”
The Bike Line offers year-round group rides on Tuesday and Thursday nights at the store in Carmel City Center. They are also active in the Carmel community by participating in Tour de Carmel, the Rollfast Gran Fondo and other charity ride events.
The Bike Line is excited to be a part of Carmel City Center because of the synergies among the businesses. It presents a new type of opportunity for retail, restaurant and small businesses that has appeal for its customers.
According to Jimmy, “The other retailers and restaurants at Carmel City Center have the same commitment to customer service that we do. We already shop and dine there and our customers do, too!”
The Bike Line opened its Carmel City Center location in spring 2012.